TAG Heuer was founded in 1860 by Edouard Heuer in St-Imier, Switzerland, under the name Uhrenmanufaktur Heuer. Following its acquisition by TAG Group in 1985, it continues to operate today under the name TAG Heuer. One of Switzerland's largest watch brands, TAG Heuer is known for its strong and innovative heritage, its deep ties to motorsport in particular, and its pioneering role in chronograph mechanisms in the world of watchmaking. TAG Heuer embodies an avant-garde, precise and bold style that has left its mark on the history of the global watch industry.
An iconic sports watch designed for professional drivers and sports car enthusiasts.
The ultimate equipment designed for the depths and adapted to every terrain pushes the boundaries of luxury timekeeping.
Thanks to legendary drivers such as Juan Manuel Fangio and Ayrton Senna, TAG Heuer's commitment to Formula 1 runs deep.
From elegant to sporty, for everyday wear: rediscover your TAG Heuer and be ready for any occasion.
An instantly recognizable design classic loved by experts, Monaco is cooler and more modern than ever.
Movement, purity, curves, precision, and almost liquid-metal dynamism in its aerodynamic form and silhouette – these are the signature values of TAG Heuer Link.
Autavia's unique design originates from its beginnings in aircraft and car cockpits.